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    ContractsPublic Health Audience Profiling and Campaign Planning Tool
    Awarded contract

    Public Health Audience Profiling and Campaign Planning Tool

    Awarded
    £22.3k
    Published 4 Sept 2026

    Subscription service for a planning tool to help DHSC build UK audience profiles and optimize public health campaign targeting strategies.

    🇬🇧United Kingdom· LondonPublished 4 Sept 2026· 2 months agoviaFind a Tender
    Awarded
    £22.3k
    Published 4 Sept 2026

    Decision brief

    4 fields
    • Contract value
      £22,250
      Pounds sterling
    • Closing date
      Not published
      No closing date published
    • Sector
      Professional Services
      Browse related listings
    • Location
      🇬🇧United Kingdom
      London

    Suppliers

    1 supplier
    • YO
      YouGov
    Lead contractor

    Lifecycle

    Awarded

    Contract awarded. Originally published 2 months ago.

    4 September 2026
    Awarded — no open tender advertised

    Brief

    This opportunity is for a subscription to a planning tool that enables the Department of Health and Social Care's Office for Health Improvement and Disparities (DHSC OHID) to build detailed UK audience profiles, segment populations by health behaviors and demographics, and develop targeted campaign and media strategies. The tool will support evidence-based public health interventions, improve campaign effectiveness, and contribute to better health outcomes across the UK population. Suppliers should demonstrate capabilities in audience data analysis, segmentation, campaign planning features, and integration with media planning systems.

    Track record

    12 awards · 10 winners
    Open field

    No single supplier dominates the field.

    In professional services, Department of Health & Social Care has awarded 12 contracts to 10 suppliers.

    Who wins here
    1. YouGov2× · 17%
    2. Hanbury Strategy2× · 17%
    3. Four Communications Ltd1× · 8%
    4. WAVEMAKER LIMITED1× · 8%
    5. IPSOS MARKET RESEARCH LIMITED1× · 8%
    6. RAND EUROPE COMMUNITY INTEREST COMPANY1× · 8%

    +4 more suppliers

    Across professional services, the most active winners are REED SPECIALIST RECRUITMENT LIMITED, KPMG LLP, PROMAR INTERNATIONAL — the field to beat, or your route in as a partner.

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    Take action
    View on sourceFind a Tender

    Award notice and full record on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-06f271

    Your fit

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    DH
    Buyer
    Department of Health & Social Care
    Sector
    Professional Services