Social Media Management Platform for Sandwell MBC

Sandwell MBC is seeking a social media management platform to support its Communications team. The solution should enable the council to monitor trending topics, proactively identify reputational risks, plan strategic content campaigns, and access advanced marketing analytics not available on native social media platforms. The platform must provide comprehensive engagement reporting across all channels, measure campaign impact, test messaging effectiveness, and analyse data to inform strategic decisions and identify revenue opportunities. The tool will integrate with the council's customer journey planning to combine social media data with other customer service channels, creating a holistic view of customer feedback and satisfaction levels to support corporate priorities. Suppliers must register on FTS (Find a Tender Service) for procurements over £30,000 and submit all quotations via the Sandwell MBC In-tend e-Tendering System at https://in-tendhost.co.uk/sandwellmbc. Registration, expression of interest, and document access are available through the In-tend Supplier Portal. Support is available from the In-tend team at 0844 272 8810. Closing date: 13th October 2026 at 15:00hrs.