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BidSonar is an independent index of public-sector opportunities. We aggregate data from official sources and are not affiliated with any procurement body. Data is licensed under the Open Government Licence v3.0 and the EU TED reuse notice.

    ContractsResearch Services for HMRC Communications and Marketing Campaigns
    Awarded contract

    Research Services for HMRC Communications and Marketing Campaigns

    Awarded
    £7.2m
    Published 17 Sept 2026

    HMRC seeks a research supplier to evaluate marketing campaigns and conduct strategic research projects to improve communications effectiveness.

    🇬🇧United KingdomPublished 17 Sept 2026· TodayviaContracts Finder
    Awarded
    £7.2m
    Published 17 Sept 2026

    Decision brief

    4 fields
    • Contract value
      £7,225,000
      Pounds sterling
    • Tender closed
      2 Jul 2026
      2 months ago
    • Sector
      Research & Innovation
      Browse related listings
    • Location
      🇬🇧United Kingdom

    Suppliers

    1 supplier
    • IM
      IPSOS MARKET RESEARCH LIMITED
    Lead contractor

    Lifecycle

    Awarded

    Contract awarded. Originally published today.

    17 Sept 20262 Jul 2026

    Brief

    This opportunity is to appoint a research supplier to provide insight gathering and evaluation services for HMRC's paid-for marketing campaigns throughout the contract period. The supplier will conduct research activities including campaign performance analysis, audience insights, and effectiveness measurement. Additionally, the supplier will deliver broader research projects designed to support HMRC's strategic communications and marketing objectives. The role requires expertise in campaign evaluation, market research methodologies, and data analysis to inform HMRC's future marketing decisions and improvements.

    Track record

    6 awards · 3 winners
    Open field

    No single supplier dominates the field.

    In research innovation, Government Commercial Agency has awarded 6 contracts to 3 suppliers.

    Who wins here
    1. IPSOS MARKET RESEARCH LIMITED4× · 67%
    2. ONE SUPPLY PLANET LTD1× · 17%
    3. NATIONAL CENTRE FOR SOCIAL RESEARCH1× · 17%

    Across research innovation, the most active winners are IPSOS MARKET RESEARCH LIMITED, WSP UK LIMITED, IFF RESEARCH LIMITED — the field to beat, or your route in as a partner.

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    View on sourceContracts Finder

    Award notice and full record on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    contractsfinder.service.gov.uk
    Record ID
    8dd803f1-6e2f-4f88-81f2-0babeff79f3f-914485
    GC
    Buyer
    Government Commercial Agency
    Sector
    Research & Innovation