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    ContractsMedia Planning and Buying Services for DVSA Marketing Campaigns
    Awarded contract

    Media Planning and Buying Services for DVSA Marketing Campaigns

    Awarded
    £810k
    Published 15 Jul 2026

    DVSA seeks a media planning and buying partner to manage marketing campaigns across driving test preparation, recruitment, and digital service promotion initiatives.

    🇬🇧United Kingdom· South WestPublished 15 Jul 2026· 3 months agoviaFind a Tender
    Awarded
    £810k
    Published 15 Jul 2026

    Decision brief

    4 fields
    • Contract value
      £810,000
      Pounds sterling
    • Closing date
      Not published
      No closing date published
    • Sector
      Professional Services
      Browse related listings
    • Location
      🇬🇧United Kingdom
      South West

    Suppliers

    1 supplier
    • WT
      Wavemaker Limited t/a WPP 650
    Lead contractor

    Lifecycle

    Awarded

    Contract awarded. Originally published 3 months ago.

    15 July 2026
    Awarded — no open tender advertised

    Brief

    The Driver and Vehicle Standards Agency (DVSA) seeks qualified suppliers to provide comprehensive media strategy, planning, and buying services for multiple marketing initiatives. Services will support high-profile campaigns including Ready to Pass? (driving test preparation), Driver and Examiner (DE) recruitment, Digital and Data programs, and other DVSA service promotion campaigns. The supplier will be responsible for developing media strategies, identifying optimal channels and placements, negotiating media buys, and managing campaign delivery across traditional and digital platforms to reach target audiences effectively and within budget. Interested suppliers should demonstrate experience in public sector marketing, multi-channel campaign management, and measurable campaign outcomes.

    Track record

    4 awards · 4 winners
    Open field

    No single supplier dominates the field.

    In professional services, Driver And Vehicle Standards Agency has awarded 4 contracts to 4 suppliers.

    Who wins here
    1. SOCIALLY RECRUITED LTD1× · 25%
    2. Wavemaker Limited t/a WPP 6501× · 25%
    3. THE NEWSPAPER LICENSING AGENCY LIMITED1× · 25%
    4. The Stationery Office Limited1× · 25%

    Across professional services, the most active winners are REED SPECIALIST RECRUITMENT LIMITED, PROMAR INTERNATIONAL, KPMG LLP — the field to beat, or your route in as a partner.

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    Take action
    View on sourceFind a Tender

    Award notice and full record on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-06cbe7

    Your fit

    Could you win the next one?

    This went to Wavemaker Limited t/a WPP 650. Sonar reads Driver And Vehicle Standards Agency's work like this against your business — who holds it, and whether you could compete or partner next time.

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    DV
    Buyer
    Driver And Vehicle Standards Agency
    Sector
    Professional Services