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    ContractsBrand Platform Development and Activation Services
    Awarded contract

    Brand Platform Development and Activation Services

    Status
    Awarded
    Published 19 Jun 2026

    Develop and deliver brand activation services to bring the British Council's refreshed global brand to life across digital and offline channels.

    🇬🇧United Kingdom· EnglandPublished 19 Jun 2026· 2 months agoviaFind a Tender
    Status
    Awarded
    Published 19 Jun 2026

    Decision brief

    4 fields
    • Contract value
      Not disclosed
      Source did not declare a figure
    • Closing date
      Rolling
      No closing date published
    • Sector
      Professional Services
      Browse related listings
    • Location
      🇬🇧United Kingdom
      England

    Suppliers

    1 supplier
    • VG
      VCCP GROUP LLP
    Lead contractor

    Lifecycle

    Awarded

    Contract awarded. Originally published 2 months ago.

    19 June 2026
    Awarded — no open tender advertised

    Brief

    The British Council is seeking a qualified supplier to develop and deliver brand activation services for its recently refreshed global brand. The project requires translating the new brand framework into a compelling, audience-focused brand platform with activation campaigns and assets that enhance engagement, strengthen emotional connections, and support organizational growth across priority markets. Key deliverables include creative concepts, content, and activation strategies aligned to the organization's purpose-led brand positioning. The supplier must ensure consistency and scalability across both digital and offline channels. This is an opportunity to support a major international organization in bringing its brand refresh to life through strategic, creative execution that drives measurable impact and audience connection.

    Track record

    6 awards · 6 winners
    Open panel

    Mostly framework call-offs rather than head-to-head competition.

    In professional services, BRITISH COUNCIL(THE) has awarded 6 contracts to 6 suppliers.

    Who wins here
    1. VCCP GROUP LLP1× · 17%
    2. ACTOR SECURITE1× · 17%
    3. SIMON BORG S.P.1× · 17%
    4. Caminos SAS1× · 17%
    5. ACER INTERNATIONAL UNITED KINGDOM1× · 17%
    6. Randstad Hellas1× · 17%

    Across professional services, the most active winners are REED SPECIALIST RECRUITMENT LIMITED, KPMG LLP, Hays Specialist Recruitment Ltd — the field to beat, or your route in as a partner.

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    Take action
    View on sourceFind a Tender

    Award notice and full record on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-0681a7
    BC
    Buyer
    BRITISH COUNCIL(THE)
    Sector
    Professional Services