Develop a Gambling Harm Awareness Campaign

Leicestershire County Council is seeking an experienced marketing and behaviour change provider to research, co-produce and develop a public awareness campaign aimed at reducing gambling-related harms across Leicestershire. This commission covers campaign strategy, creative concept development and campaign assets only; implementation is not included but the provider should identify potential delivery channels and methods. The campaign must address the significant public health issue of gambling-related harm, which impacts mental and physical health, finances, relationships, employment and housing stability. Working with partners across Leicestershire and informed by the Gambling Harms Health Needs Assessment, the successful provider will conduct research and stakeholder engagement to produce an evidence-based, stigma-free campaign co-produced with target audiences and people with lived experience of gambling harm. The provider must use trauma-informed approaches, incorporate local insights, and collaborate with Leicestershire County Council's corporate communications team. All intellectual property created will be owned by Leicestershire County Council.