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BidSonar is an independent index of public-sector opportunities. We aggregate data from official sources and are not affiliated with any procurement body. Data is licensed under the Open Government Licence v3.0 and the EU TED reuse notice.

    ContractsGovernment Advertising Media Buying Services
    Awarded contract

    Government Advertising Media Buying Services

    Awarded
    £30m
    Published 11 Sept 2026

    Seek qualified vendors to provide comprehensive media buying and activation services for government advertising campaigns across multiple channels.

    🇬🇧United Kingdom· LondonPublished 11 Sept 2026· 1 months agoviaFind a Tender
    Awarded
    £30m
    Published 11 Sept 2026

    Decision brief

    4 fields
    • Contract value
      £30,000,000
      Pounds sterling
    • Closing date
      Not published
      No closing date published
    • Sector
      Professional Services
      Browse related listings
    • Location
      🇬🇧United Kingdom
      London

    Suppliers

    1 supplier
    • WT
      WAVEMAKER LIMITED Trading as WPP650.
    Lead contractor

    Lifecycle

    Awarded

    Contract awarded. Originally published 1 months ago.

    11 September 2026
    Awarded — no open tender advertised

    Brief

    This opportunity covers all services related to the placement and activation of government advertising campaigns. Suppliers should provide expertise in media buying, including services such as: negotiating media rates across multiple channels (digital, print, broadcast, outdoor), planning and executing advertising placements, managing campaign activation, optimizing media spend, and ensuring effective delivery of government messages to target audiences. Qualified vendors should have experience managing large-scale advertising campaigns and demonstrate proficiency across various media platforms.

    Track record

    10 awards · 10 winners
    Open field

    No single supplier dominates the field.

    In professional services, Department for Transport has awarded 10 contracts to 10 suppliers.

    Who wins here
    1. WAVEMAKER LIMITED Trading as WPP650.1× · 10%
    2. Sora Risk Solutions Limited1× · 10%
    3. KLH Partners1× · 10%
    4. Haymarket Media Group Limited1× · 10%
    5. Insight2221× · 10%
    6. SP MANWEB PLC1× · 10%

    +4 more suppliers

    Across professional services, the most active winners are REED SPECIALIST RECRUITMENT LIMITED, PROMAR INTERNATIONAL, KPMG LLP — the field to beat, or your route in as a partner.

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    Take action
    View on sourceFind a Tender

    Award notice and full record on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-06f80e

    Your fit

    Could you win the next one?

    This went to WAVEMAKER LIMITED Trading as WPP650.. Sonar reads Department for Transport's work like this against your business — who holds it, and whether you could compete or partner next time.

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    DF
    Buyer
    Department for Transport
    Sector
    Professional Services