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    ContractsMarketing Campaign Services to Boost Survey Response Rates Among Young Adults
    Awarded contract

    Marketing Campaign Services to Boost Survey Response Rates Among Young Adults

    Awarded
    £1m
    Published 17 Sept 2026

    ONS seeks a marketing agency to create an innovative campaign that increases survey response rates among 18-34-year-olds, with a maximum contract value of £1,000,000 over an initial one-year term.

    🇬🇧United KingdomPublished 17 Sept 2026· 6 days agoviaContracts Finder
    Awarded
    £1m
    Published 17 Sept 2026

    Decision brief

    4 fields
    • Contract value
      £1,000,000
      Pounds sterling
    • Tender closed
      18 Aug 2026
      1 months ago
    • Sector
      Professional Services
      Browse related listings
    • Location
      🇬🇧United Kingdom

    Suppliers

    1 supplier
    • MS
      M&C SAATCHI PR LIMITED
    Lead contractor

    Lifecycle

    Awarded

    Contract awarded. Originally published 6 days ago.

    17 Sept 2026Today18 Aug 2026

    Brief

    The Office for National Statistics (ONS) seeks a creative communications supplier to develop and deliver an innovative marketing campaign targeting 18-34-year-olds to increase survey participation rates. The organisation is experiencing declining response rates from this demographic and requires a supplier with proven expertise in behaviour change campaigns and deep understanding of how to engage young adults through targeted and broadcast media channels. Key Requirements: - Demonstrated track record of successful campaigns targeting 18-34-year-olds - Strategic expertise in behaviour change communication - Ability to develop and execute multi-channel marketing campaigns - Understanding of young adult media consumption and engagement strategies Contract Details: - Initial contract period: 1 year - Extension options: Up to 2 additional 1-year periods (subject to annual review) - Maximum contract value: £1,000,000 - Terms and conditions governed by Government Commercial Agency Communications Marketplace DPS (Agreement ID: RM6124) Impact: This campaign will directly support ONS survey participation, build public trust in the organisation, and generate insights to inform future campaigns and Census 2031 planning.

    Track record

    6 awards · 6 winners
    Open field

    No single supplier dominates the field.

    In professional services, OFFICE FOR NATIONAL STATISTICS has awarded 6 contracts to 6 suppliers.

    Who wins here
    1. WAVEMAKER LIMITED1× · 17%
    2. Serco Limited1× · 17%
    3. Matthew Syed Consulting1× · 17%
    4. DELOITTE LLP1× · 17%
    5. THINKS INSIGHT AND STRATEGY BRITAIN THINKS LTD1× · 17%
    6. M&C SAATCHI PR LIMITED1× · 17%

    Across professional services, the most active winners are REED SPECIALIST RECRUITMENT LIMITED, KPMG LLP, Hays Specialist Recruitment Ltd — the field to beat, or your route in as a partner.

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    Take action
    View on sourceContracts Finder

    Award notice and full record on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    contractsfinder.service.gov.uk
    Record ID
    bf14511d-8b0b-4393-8b10-983d7f3a27ad-914538
    OF
    Buyer
    OFFICE FOR NATIONAL STATISTICS
    Sector
    Professional Services