Social Marketing Campaign for NHS Health Checks 2026/27

Birmingham City Council is seeking a supplier to develop and deliver a social marketing campaign to increase participation in the NHS Health Checks programme among eligible residents aged 40 to 74 years. The NHS Health Check is a free health check-up designed to identify early signs of stroke, kidney disease, heart disease, type 2 diabetes, and dementia. Eligible adults should receive an invitation from their GP every 5 years, but uptake remains low in Birmingham (39% in 2018/19). The campaign must raise awareness of the programme's purpose and importance, and clearly communicate how eligible residents can access their health check. The supplier should develop and implement a comprehensive social marketing strategy that encourages continuous engagement with the programme over time, not just initial uptake, ensuring residents understand the need for regular 5-yearly checks until age 74.