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BidSonar is an independent index of public-sector opportunities. We aggregate data from official sources and are not affiliated with any procurement body. Data is licensed under the Open Government Licence v3.0 and the EU TED reuse notice.

    ContractsMarketing Mix Modelling Services
    Open tender

    Marketing Mix Modelling Services

    Contract value
    £5m
    Published 22 May 2026

    Procuring marketing mix modelling services to analyse marketing effectiveness, forecast outcomes, and optimize budget allocation across channels.

    🇬🇧United Kingdom· EnglandPublished 22 May 2026· 4 months agoviaFind a Tender
    Contract value
    £5m
    Published 22 May 2026

    Decision brief

    4 fields
    • Contract value
      est.£5,000,000
      Pounds sterling
    • Closing date
      Rolling
      No closing date published
    • Sector
      Professional Services
      Browse related listings
    • Location
      🇬🇧United Kingdom
      England

    Lifecycle

    Open

    Open tender — no closing date published. Opened 4 months ago.

    22 May 2026
    Open tender · no closing date published

    Brief

    This opportunity seeks services for comprehensive marketing mix modelling including: impact assessments to evaluate marketing performance, forecasting to predict future marketing outcomes, optimization of marketing mix allocation across channels, and scenario modelling to test various strategic options. Services should enable data-driven decision-making by analysing the effectiveness of different marketing investments and their contribution to business results.

    Track record

    8 awards · 8 winners
    Open field

    No single supplier dominates the field.

    In professional services, POST OFFICE has awarded 8 contracts to 8 suppliers.

    Who wins here
    1. HH Global T/A HH Associates Limited1× · 13%
    2. Accenture (UK) Ltd1× · 13%
    3. ALVAREZ & MARSAL EUROPE LLP1× · 13%
    4. Q5 LTD1× · 13%
    5. OCS Technical Services Ltd1× · 13%
    6. PA CONSULTING SERVICES LIMITED1× · 13%

    +2 more suppliers

    Across professional services, the most active winners are REED SPECIALIST RECRUITMENT LIMITED, KPMG LLP, Hays Specialist Recruitment Ltd — the field to beat, or your route in as a partner.

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    Take action
    View tender on sourceFind a Tender

    Full notice and submission process on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-0513b7
    PO
    Buyer
    POST OFFICE
    Sector
    Professional Services