Recycle Week 2026 Evaluation and Public Relations Campaign

This opportunity involves evaluation and public relations support for Recycle Week 2026, a national recycling campaign running from 31 August to 30 September 2026 (with core activity during 14-20 September). The campaign targets adults aged 18-34 who recognize recycling's value but do not consistently recycle all eligible items. The initiative aims to strengthen perceptions of recycling's worthwhileness and demonstrate the tangible impact of individual recycling actions. Creative assets will feature character-led storytelling showcasing the transformation of commonly missed recyclable items, encouraging behavior change by prompting people to reconsider their waste disposal decisions. Suppliers should be prepared to deliver campaign evaluation metrics, public relations strategy, media outreach, and performance analytics to measure campaign effectiveness and participation rates among the target demographic.