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    ContractsQualitative Research Services for Marketing and Behaviour Change Programmes
    Awarded contract

    Qualitative Research Services for Marketing and Behaviour Change Programmes

    Awarded
    £3.6m
    Published 4 Aug 2026

    Tender for a qualitative research supplier to develop, test and evaluate marketing campaigns and behaviour change programmes.

    🇬🇧United KingdomPublished 4 Aug 2026· 2 months agoviaContracts Finder
    Awarded
    £3.6m
    Published 4 Aug 2026

    Decision brief

    4 fields
    • Contract value
      £3,600,000
      Pounds sterling
    • Tender closed
      5 Jun 2026
      4 months ago
    • Sector
      Professional Services
      Browse related listings
    • Location
      🇬🇧United Kingdom

    Suppliers

    1 supplier
    • DR
      DEFINE RESEARCH & INSIGHT LIMITED
    Lead contractor

    Lifecycle

    Awarded

    Contract awarded. Originally published 2 months ago.

    4 Aug 2026Today5 Jun 2026

    Brief

    This tender seeks to appoint a supplier with expertise in qualitative research to support the development of marketing campaigns and behaviour change programmes. The successful supplier will conduct creative and message testing, evaluate campaign effectiveness, and provide research insights to inform strategy and programme development. This is Lot 1 of the procurement exercise. Suppliers should have demonstrable experience in qualitative research methodologies, marketing communications, behaviour change initiatives, and campaign evaluation.

    Track record

    2 awards · 2 winners
    Thin record

    Only 2 prior awards here — too little to read.

    In professional services, DHSC has awarded 2 contracts to 2 suppliers.

    Who wins here
    1. GARTNER U.K. LIMITED1× · 50%
    2. DEFINE RESEARCH & INSIGHT LIMITED1× · 50%

    Across professional services, the most active winners are REED SPECIALIST RECRUITMENT LIMITED, PROMAR INTERNATIONAL, KPMG LLP — the field to beat, or your route in as a partner.

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    Take action
    View on sourceContracts Finder

    Award notice and full record on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    contractsfinder.service.gov.uk
    Record ID
    0112af47-769b-4bac-8e02-d036a41188e7-909407

    Your fit

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    This went to DEFINE RESEARCH & INSIGHT LIMITED. Sonar reads DHSC's work like this against your business — who holds it, and whether you could compete or partner next time.

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    DH
    Buyer
    DHSC
    Sector
    Professional Services