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    ContractsOptimizely Experimentation Platform – 24-Month Support Contract
    Awarded contract

    Optimizely Experimentation Platform – 24-Month Support Contract

    Awarded
    £40.8m
    Published 13 Oct 2026

    HMRC has renewed its 24-month Optimizely Experimentation Platform contract with Atos IT Services UK Limited, valued at £407,973.07, to support A/B testing and digital customer journey optimization through October 2028.

    🇬🇧United KingdomPublished 13 Oct 2026· TodayviaContracts Finder
    Awarded
    £40.8m
    Published 13 Oct 2026

    Decision brief

    4 fields
    • Contract value
      £40,797,307
      Pounds sterling
    • Tender closed
      17 Aug 2026
      1 months ago
    • Sector
      IT & Software
      Browse related listings
    • Location
      🇬🇧United Kingdom

    Suppliers

    1 supplier
    • AI
      Atos IT Services UK Ltd
    Lead contractor

    Lifecycle

    Awarded

    Contract awarded. Originally published today.

    13 Oct 202617 Aug 2026

    Brief

    HM Revenue & Customs (HMRC) has awarded a 24-month call-off contract to Atos IT Services UK Limited for the renewal and support of the Optimizely Experimentation Platform under Crown Commercial Service Framework RM6098 (TePAS 2, Lot 3: Software). The contract provides HMRC with access to the Optimizely Experimentation Platform Business Tier, including the Usage Platform, Experiment Collaboration features, and standard support services. The platform enables HMRC to conduct A/B testing, experimentation, and optimization of digital customer journeys to drive evidence-based service improvements. The contract includes an annual allowance of 25 million impressions (resetting yearly) and 10 professional services days in Year 1 for optimization strategy, experimentation capability development, governance, knowledge transfer, and service improvement. Contract duration: 1 October 2026 to 30 September 2028. Total contract value: £407,973.07 (excluding VAT). The procurement was conducted through further competition under RM6098 based on published evaluation methodology.

    Track record

    6 awards · 6 winners
    Open field

    No single supplier dominates the field.

    In it software, H M REVENUE CUSTOMS has awarded 6 contracts to 6 suppliers.

    Who wins here
    1. RUNTIME COLLECTIVE LIMITED1× · 17%
    2. CDW LIMITED1× · 17%
    3. SOFTCAT PLC1× · 17%
    4. Kallidus Ltd1× · 17%
    5. MaxMind, Inc.1× · 17%
    6. Atos IT Services UK Ltd1× · 17%

    Across it software, the most active winners are SOFTCAT PLC, PHOENIX SOFTWARE LTD, CIVICA UK LIMITED — the field to beat, or your route in as a partner.

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    Take action
    View on sourceContracts Finder

    Award notice and full record on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    contractsfinder.service.gov.uk
    Record ID
    fd7d6382-09ef-4a1a-ab4b-efd8b378338d-917584

    Your fit

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    HM
    Buyer
    H M REVENUE CUSTOMS
    Sector
    IT & Software