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BidSonar is an independent index of public-sector opportunities. We aggregate data from official sources and are not affiliated with any procurement body. Data is licensed under the Open Government Licence v3.0 and the EU TED reuse notice.

    ContractsIn-home consumption data and insights for meat, fish, poultry and dairy products
    Awarded contract

    In-home consumption data and insights for meat, fish, poultry and dairy products

    Awarded
    £1.1m
    Published 28 May 2026

    Provision of in-home consumption data and insights on meat, fish, poultry and dairy product eating habits in UK households to inform AHDB market analysis and strategy.

    🇬🇧United Kingdom· EnglandPublished 28 May 2026· 2 months agoviaFind a Tender
    Awarded
    £1.1m
    Published 28 May 2026

    Decision brief

    4 fields
    • Contract value
      £1,135,000
      Pounds sterling
    • Closing date
      Rolling
      No closing date published
    • Sector
      Agriculture & Food
      Browse related listings
    • Location
      🇬🇧United Kingdom
      England

    Suppliers

    1 supplier
    • NU
      Numerator UK Limited (Worldpanel by Numerator)
    Lead contractor

    Lifecycle

    Awarded

    Contract awarded. Originally published 2 months ago.

    28 May 2026
    Awarded — no open tender advertised

    Brief

    AWARDED - This tender opportunity is for providing in-home usage data and consumer insights on eating habits, specifically tracking meat, fish, poultry (MFP) and dairy product consumption in UK households. The successful supplier will deliver comprehensive analysis of consumption trends, meal occasions, and consumer behaviour motivations to support AHDB's market development and strategic decision-making. Required data coverage includes detailed category breakdowns for fresh and frozen meats (beef, lamb, pork, poultry, fish), processed meat products, and dairy items (cheese, milk, butter, spreads, yoghurt, cream, and alternatives). The supplier must provide measures including consumption occasions, demographic and geographic analysis, cooking methods, meal types, time of day analysis, food combinations, year-on-year trend tracking, and insights into occasion drivers, preparation times, and complementary foods. Data will replace current Worldpanel by Numerator provision and support the Retail and Consumer Insight team in explaining shifts in consumer attitudes and behaviour.

    Track record

    1 award · 1 winner
    Thin record

    Only 1 prior award here — too little to read.

    In it software, Agriculture and Horticulture Development Board has awarded 1 contract to 1 supplier.

    Who wins here
    1. Numerator UK Limited (Worldpanel by Numerator)1× · 100%

    Across it software, the most active winners are SOFTCAT PLC, PHOENIX SOFTWARE LTD, SOFTCAT LTD - FCA — the field to beat, or your route in as a partner.

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    Take action
    View on sourceFind a Tender

    Award notice and full record on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-0646a5
    AH
    Buyer
    Agriculture and Horticulture Development Board
    Sector
    Agriculture & Food