In-home consumption data and insights for meat, fish, poultry and dairy products

AWARDED - This tender opportunity is for providing in-home usage data and consumer insights on eating habits, specifically tracking meat, fish, poultry (MFP) and dairy product consumption in UK households. The successful supplier will deliver comprehensive analysis of consumption trends, meal occasions, and consumer behaviour motivations to support AHDB's market development and strategic decision-making. Required data coverage includes detailed category breakdowns for fresh and frozen meats (beef, lamb, pork, poultry, fish), processed meat products, and dairy items (cheese, milk, butter, spreads, yoghurt, cream, and alternatives). The supplier must provide measures including consumption occasions, demographic and geographic analysis, cooking methods, meal types, time of day analysis, food combinations, year-on-year trend tracking, and insights into occasion drivers, preparation times, and complementary foods. Data will replace current Worldpanel by Numerator provision and support the Retail and Consumer Insight team in explaining shifts in consumer attitudes and behaviour.