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BidSonar is an independent index of public-sector opportunities. We aggregate data from official sources and are not affiliated with any procurement body. Data is licensed under the Open Government Licence v3.0 and the EU TED reuse notice.

    ContractsLoyalty Programme Service Contract for HRI Racecourses
    Closed contract

    Loyalty Programme Service Contract for HRI Racecourses

    Contract value
    €215k
    Closed 11 Sept 2026

    HRI Racecourses Ltd seeks a service provider to design and operate a customer loyalty programme for Irish racecourses with rewards and analytics capabilities.

    🇮🇪IrelandPublished 26 Aug 2026· 2 months agoviaTED
    Contract value
    €215k
    Closed 11 Sept 2026
    Tender deadline passed on 11 Sept 2026.

    Decision brief

    4 fields
    • Contract value
      est.€215,000
      Euros
    • Tender closed
      11 Sept 2026
      1 month ago
    • Sector
      Professional Services
      Browse related listings
    • Location
      🇮🇪Ireland

    Lifecycle

    Closed

    Tender closed on 11 Sept 2026. Awaiting award.

    26 Aug 2026Today11 Sept 2026

    Brief

    HRI Racecourses Ltd is seeking a service provider to design, develop, and operate a customer loyalty scheme for Irish racecourses. The loyalty programme should enhance customer engagement, encourage repeat visits, and increase revenue through rewards and incentive mechanisms. The successful contractor will be responsible for programme management, member registration and management, rewards fulfillment, data analytics, and ongoing customer support. This contract encompasses the full lifecycle of the loyalty scheme including technology platform, marketing materials, and performance reporting to demonstrate return on investment.

    Track record

    2 awards · 2 winners
    Open panel

    Mostly framework call-offs rather than head-to-head competition.

    In professional services, HORSE RACING IRELAND HRI has awarded 2 contracts to 2 suppliers.

    Who wins here
    1. Havas Media1× · 50%
    2. I-Tech Productions LTD1× · 50%

    Across professional services, the most active winners are REED SPECIALIST RECRUITMENT LIMITED, PROMAR INTERNATIONAL, KPMG LLP — the field to beat, or your route in as a partner.

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    Take action
    View on sourceTED

    Original closed notice on the publisher's site

    Publisher
    Publications Office of the European Union
    Licence
    EU 2011/833/EU + TED reuse notice
    Source
    ted.europa.eu
    Record ID
    587246-2026

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    HR
    Buyer
    HORSE RACING IRELAND HRI
    Sector
    Professional Services