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BidSonar is an independent index of public-sector opportunities. We aggregate data from official sources and are not affiliated with any procurement body. Data is licensed under the Open Government Licence v3.0 and the EU TED reuse notice.

    ContractsMedia Planning and Buying Services for Horse Racing Ireland
    Awarded contract

    Media Planning and Buying Services for Horse Racing Ireland

    Awarded
    €5m
    Published 18 Aug 2026

    Horse Racing Ireland is recruiting a media planning and buying services provider to manage strategic advertising across Ireland and Northern Ireland.

    🇮🇪IrelandPublished 18 Aug 2026· 2 months agoviaTED
    Awarded
    €5m
    Published 18 Aug 2026

    Decision brief

    4 fields
    • Contract value
      €5,000,000
      Euros
    • Closing date
      Not published
      No closing date published
    • Sector
      Professional Services
      Browse related listings
    • Location
      🇮🇪Ireland

    Suppliers

    1 supplier
    • HM
      Havas Media
    Lead contractor

    Lifecycle

    Awarded

    Contract awarded. Originally published 2 months ago.

    18 August 2026
    Awarded — no open tender advertised

    Brief

    Horse Racing Ireland is seeking a qualified service provider to deliver strategic media planning and buying services across the Republic of Ireland and Northern Ireland. The successful provider will be responsible for developing comprehensive media strategies, negotiating media placements, and optimizing advertising spend across relevant channels to promote Horse Racing Ireland's initiatives and reach target audiences throughout the island of Ireland. This is an advertising consultancy services contract requiring expertise in media strategy, vendor relations, and campaign execution.

    Track record

    2 awards · 2 winners
    Open panel

    Mostly framework call-offs rather than head-to-head competition.

    In professional services, HORSE RACING IRELAND HRI has awarded 2 contracts to 2 suppliers.

    Who wins here
    1. Havas Media1× · 50%
    2. I-Tech Productions LTD1× · 50%

    Across professional services, the most active winners are REED SPECIALIST RECRUITMENT LIMITED, PROMAR INTERNATIONAL, KPMG LLP — the field to beat, or your route in as a partner.

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    Take action
    View on sourceTED

    Award notice and full record on the publisher's site

    Publisher
    Publications Office of the European Union
    Licence
    EU 2011/833/EU + TED reuse notice
    Source
    ted.europa.eu
    Record ID
    570727-2026

    Your fit

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    HR
    Buyer
    HORSE RACING IRELAND HRI
    Sector
    Professional Services