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BidSonar is an independent index of public-sector opportunities. We aggregate data from official sources and are not affiliated with any procurement body. Data is licensed under the Open Government Licence v3.0 and the EU TED reuse notice.

    ContractsMedia Strategy, Planning and Buying Services for Public Sector Campaigns
    Awarded contract

    Media Strategy, Planning and Buying Services for Public Sector Campaigns

    Awarded
    £10m
    Published 13 Nov 2026

    Provide integrated media strategy, planning and buying services for public sector marketing campaigns across multiple channels and markets.

    🇬🇧United Kingdom· LondonPublished 13 Nov 2026· TodayviaFind a Tender
    Awarded
    £10m
    Published 13 Nov 2026

    Decision brief

    4 fields
    • Contract value
      £10,000,000
      Pounds sterling
    • Closing date
      Not published
      No closing date published
    • Sector
      Professional Services
      Browse related listings
    • Location
      🇬🇧United Kingdom
      London

    Suppliers

    1 supplier
    • WA
      WAVEMAKER LIMITED
    Lead contractor

    Lifecycle

    Awarded

    Contract awarded. Originally published today.

    13 November 2026
    Awarded — no open tender advertised

    Brief

    This opportunity involves providing comprehensive media strategy, planning and buying services to support public sector marketing and communications campaigns in the UK and internationally. You will deliver integrated services including: audience research and insight generation; media planning across paid, owned and earned channels; media selection and negotiation; digital and programmatic advertising; influencer and content creator management; campaign performance optimization and reporting; and brand safety and fraud prevention measures. You will provide a Marketing Operating System to manage campaign workflows, documentation, data and reporting, plus account management, billing support and transition assistance. Work collaboratively with other appointed communications partners while maintaining transparency, data protection standards, continuous improvement and delivering value for money. Out-of-home media services are delivered through a mandated specialist subcontractor. There is no minimum spending requirement; actual expenditure will be determined by approved campaign needs during the contract term. This is ideal for agencies with proven expertise in multi-channel media services, data-driven campaign delivery and public sector experience.

    Track record

    38 awards · 33 winners
    Open field

    No single supplier dominates the field.

    In professional services, NHS ENGLAND has awarded 38 contracts to 33 suppliers.

    Who wins here
    1. Niche Health and Social Care Consulting Limited3× · 8%
    2. MIAA (Mersey Internal Audit Agency)2× · 5%
    3. The British Computer Society2× · 5%
    4. PA CONSULTING SERVICES LIMITED2× · 5%
    5. Healthcare Innovation Consortium Ltd1× · 3%
    6. Genius Within CIC1× · 3%

    +27 more suppliers

    Across professional services, the most active winners are REED SPECIALIST RECRUITMENT LIMITED, KPMG LLP, PROMAR INTERNATIONAL — the field to beat, or your route in as a partner.

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    Take action
    View on sourceFind a Tender

    Award notice and full record on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-07bb83

    Your fit

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    NE
    Buyer
    NHS ENGLAND
    Sector
    Professional Services