Marketing and Media Services for Student Recruitment

Wirral Met College seeks a marketing supplier to develop and execute comprehensive student recruitment and institutional awareness campaigns. The supplier will provide end-to-end services including campaign strategy and planning, media channel recommendations, media buying and placement, campaign execution, real-time monitoring and optimization, and detailed performance reporting. Services encompass digital advertising, paid social media campaigns, outdoor advertising, radio and audio advertising, and printed promotional materials with distribution. The contract is for 12 months with an optional 12-month extension. Interested suppliers must submit a tender response workbook containing a Common Campaign Scenario response and detailed pricing. Evaluation criteria: 70% quality and 30% price.