CRM Solution for Student Recruitment and Pre-Enrolment

The University of Huddersfield is conducting a scoping exercise to modernise its Customer Relationship Management (CRM) capability. This is a market engagement exercise, not a formal tender, and participation does not affect future procurement eligibility or competitiveness. The University currently operates a fragmented CRM ecosystem that limits its ability to track leads, understand prospective student behaviour, and deliver personalised engagement at scale. The university seeks to replace this with a modern, unified CRM platform. This scoping phase invites technology suppliers to share insights on how next-generation Education CRM solutions can support the University's vision. Key requirements include: - Support for the prospect-to-applicant journey - Coverage of Marketing, International Recruitment, UK Student Recruitment, and Pre-Enrolment functions - Operational efficiency improvements and enhanced targeted communication - A scalable foundation for potential future expansion across the wider student lifecycle The University is specifically interested in commercially available off-the-shelf solutions. Participation in this scoping exercise is voluntary and does not obligate the University to proceed with a formal procurement process.