Social Return on Investment Analysis for UK Media Literacy

Ofcom is seeking a contractor to conduct a comprehensive Social Return on Investment (SROI) analysis that quantifies the economic and social value of media literacy initiatives across the UK. The analysis must demonstrate the financial return on media literacy investments (for example, £1 invested generates £2 in social and economic value) and evaluate interventions across multiple areas including employment and earnings, fraud and cyber harm prevention, health, public services, wellbeing, and consumer choice. The successful contractor will deliver a robust economic model with detailed calculations of inputs, outcomes, and long-term impacts; a total economic impact figure for UK media literacy investment; a compelling narrative of change supported by case studies and qualitative evidence; a plain English executive summary for stakeholders including local authorities and policy professionals; and up to two presentations to Ofcom colleagues. This is an evidence-based opportunity to create a clear business case for media literacy investment using data-driven storytelling.