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BidSonar is an independent index of public-sector opportunities. We aggregate data from official sources and are not affiliated with any procurement body. Data is licensed under the Open Government Licence v3.0 and the EU TED reuse notice.

    ContractsResearch Services for Marketing Campaign Evaluation
    Awarded contract

    Research Services for Marketing Campaign Evaluation

    Awarded
    £7.2m
    Published 1 Oct 2026

    Research supplier needed to evaluate HMRC's paid marketing campaigns and conduct strategic research projects.

    🇬🇧United KingdomPublished 1 Oct 2026· 1 month agoviaContracts Finder
    Awarded
    £7.2m
    Published 1 Oct 2026

    Decision brief

    4 fields
    • Contract value
      £7,225,000
      Pounds sterling
    • Tender closed
      2 Jul 2026
      4 months ago
    • Sector
      Research & Innovation
      Browse related listings
    • Location
      🇬🇧United Kingdom

    Suppliers

    1 supplier
    • IM
      IPSOS MARKET RESEARCH LIMITED
    Lead contractor

    Lifecycle

    Awarded

    Contract awarded. Originally published 1 month ago.

    1 Oct 2026Today2 Jul 2026

    Brief

    HMRC seeks a research supplier to provide market insight and evaluation services for its marketing campaigns. The supplier will conduct ongoing analysis of paid marketing initiatives throughout the contract period and undertake additional research projects as needed to support HMRC's marketing strategy and decision-making. This is a single-supplier appointment focused on delivering research insights that enhance campaign performance and organizational learning.

    Track record

    7 awards · 3 winners
    Open field

    No single supplier dominates the field.

    In research innovation, Government Commercial Agency has awarded 7 contracts to 3 suppliers.

    Who wins here
    1. IPSOS MARKET RESEARCH LIMITED5× · 71%
    2. ONE SUPPLY PLANET LTD1× · 14%
    3. NATIONAL CENTRE FOR SOCIAL RESEARCH1× · 14%

    Across research innovation, the most active winners are IPSOS MARKET RESEARCH LIMITED, WSP UK LIMITED, IFF RESEARCH LIMITED — the field to beat, or your route in as a partner.

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    Take action
    View on sourceContracts Finder

    Award notice and full record on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    contractsfinder.service.gov.uk
    Record ID
    8dd803f1-6e2f-4f88-81f2-0babeff79f3f-916093

    Your fit

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    GC
    Buyer
    Government Commercial Agency
    Sector
    Research & Innovation