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    ContractsPsychographic Segmentation Services
    Awarded contract

    Psychographic Segmentation Services

    Awarded
    £63k
    Published 6 Nov 2026

    THA is seeking a vendor to conduct psychographic segmentation analysis to identify and profile target audience groups based on psychological and lifestyle characteristics.

    🇬🇧United Kingdom· Yorkshire and the HumberPublished 6 Nov 2026· 1 week agoviaFind a Tender
    Awarded
    £63k
    Published 6 Nov 2026

    Decision brief

    4 fields
    • Contract value
      £63,000
      Pounds sterling
    • Closing date
      Not published
      No closing date published
    • Sector
      Engineering
      Browse related listings
    • Location
      🇬🇧United Kingdom
      Yorkshire and the Humber

    Suppliers

    1 supplier
    • PF
      PLACES FOR PEOPLE HOMES LIMITED
    Lead contractor

    Lifecycle

    Awarded

    Contract awarded. Originally published 1 week ago.

    6 November 2026
    Awarded — no open tender advertised

    Brief

    This opportunity seeks qualified suppliers to provide psychographic segmentation services for THA (Thai Health Authority or related organization). Psychographic segmentation involves analyzing and categorizing target populations based on psychological attributes, values, interests, lifestyles, and behavioral patterns. The successful vendor will conduct market research, develop segmentation frameworks, create audience personas, and deliver actionable insights to support strategic planning, marketing initiatives, and program design. Deliverables may include detailed segmentation reports, audience profiles, visualization materials, and recommendations for tailored outreach strategies.

    Track record

    4 awards · 4 winners
    Open field

    No single supplier dominates the field.

    In engineering, Together Housing Association Limited has awarded 4 contracts to 4 suppliers.

    Who wins here
    1. Arcus Consulting LLP1× · 25%
    2. MODERNCITY ARCHITECTURE AND URBANISM LTD1× · 25%
    3. IDENTITY CONSULT LIMITED1× · 25%
    4. PLACES FOR PEOPLE HOMES LIMITED1× · 25%

    Across engineering, the most active winners are AECOM LTD, WSP UK LIMITED, OVE ARUP PARTNERS LIMITED — the field to beat, or your route in as a partner.

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    Take action
    View on sourceFind a Tender

    Award notice and full record on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-07b621

    Your fit

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    This went to PLACES FOR PEOPLE HOMES LIMITED. Sonar reads Together Housing Association Limited's work like this against your business — who holds it, and whether you could compete or partner next time.

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    TH
    Buyer
    Together Housing Association Limited
    Sector
    Engineering