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    ContractsRed Meat and Dairy Purchase Data and Analysis Services
    Closed contract

    Red Meat and Dairy Purchase Data and Analysis Services

    Contract value
    £5.4m
    Closed 14 Sept 2026

    AHDB is procuring red meat and dairy purchase data and analytics services across five independent lots to track market demand and consumer trends.

    🇬🇧United Kingdom· West MidlandsPublished 11 Aug 2026· 2 months agoviaFind a Tender
    Contract value
    £5.4m
    Closed 14 Sept 2026
    Tender deadline passed on 14 Sept 2026.

    Decision brief

    4 fields
    • Contract value
      est.£5,416,666
      Pounds sterling
    • Tender closed
      14 Sept 2026
      1 month ago
    • Sector
      Professional Services
      Browse related listings
    • Location
      🇬🇧United Kingdom
      West Midlands

    Lifecycle

    Closed

    Tender closed on 14 Sept 2026. Awaiting award.

    11 Aug 2026Today14 Sept 2026

    Brief

    AHDB is seeking purchase data and analytical services for red meat and dairy products to monitor market demand, identify sector trends, and track consumer switching patterns between meat and dairy offerings. This opportunity comprises a single tender with five independent lots: Lot 1 – Meat purchase data; Lot 2 – Dairy purchase data; Lot 3 – Market segmentation analysis; Lot 4 – Marketing mix modelling; and Lot 5 – Ad hoc panel insights. Suppliers may bid for one or multiple lots, and awards will be made independently based on the most advantageous tender and demonstrated capacity for each lot. The contract will commence on 26 April 2027 for an initial three-year period with three optional one-year extensions. Applications close at noon on 14 September 2026. Access tender documents and registration via https://defra-family.force.com/s/Welcome

    Track record

    3 awards · 3 winners
    Open field

    No single supplier dominates the field.

    In professional services, Agriculture and Horticulture Development Board has awarded 3 contracts to 3 suppliers.

    Who wins here
    1. BRM Servicing1× · 33%
    2. Agence IF1× · 33%
    3. Sparkminds1× · 33%

    Across professional services, the most active winners are REED SPECIALIST RECRUITMENT LIMITED, KPMG LLP, PROMAR INTERNATIONAL — the field to beat, or your route in as a partner.

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    Take action
    View on sourceFind a Tender

    Original closed notice on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-06e194

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    AH
    Buyer
    Agriculture and Horticulture Development Board
    Sector
    Professional Services