Marketing and Communications Contract for Bee Net Zero Business Engagement Campaign

The Greater Manchester Combined Authority (GMCA) has contracted Marketing Manchester to deliver coordinated marketing and communications services promoting the Bee Net Zero initiative to Greater Manchester businesses. This contract encompasses digital engagement, content creation, and partner communications through three targeted campaigns designed to encourage businesses to adopt net zero practices. The work will amplify existing partner initiatives, improve access to support resources, and establish Greater Manchester as a leading region for business net zero transition. Marketing Manchester was selected based on their GMCA endorsement as the place-based marketing organization, their established role as a Bee Net Zero programme delivery partner with governance involvement, their management of key BNZ communications channels (website and social media), and their existing relationships with local partners and businesses, enabling an integrated marketing approach.