Closed contract

Marketing Agency for Irish Food and Drink Products in Japan

Contract value
488k
Closed 2 Jul 2026

Bord Bia invites qualified marketing agencies to partner on promoting Irish food and drink products to trade audiences in Japan.

IrelandPublished 22 Jun 2026· 1 months agoTED
Tender deadline passed on 2 Jul 2026.

Decision brief

4 fields
  • Contract value
    est.488,000currency not stated
  • Tender closed
    2 Jul 2026
    1 months ago
  • Sector
    Browse related listings
  • Location
    Ireland

Lifecycle

Closed

Tender closed on 2 Jul 2026. Awaiting award.

22 Jun 2026Today2 Jul 2026

Brief

Bord Bia, the Irish Food Board, is seeking a qualified marketing agency to serve as a strategic partner for promoting Irish food and drink products in the Japanese market. The successful agency will focus on reaching trade audiences and decision-makers in Japan's food and beverage sector. The role requires close collaboration between the appointed agency and Bord Bia's teams, including coordination with the Tokyo-based office and the Ireland-based Central Marketing team. This is an opportunity for agencies with expertise in food and beverage marketing, understanding of the Japanese market, and the ability to develop and execute comprehensive marketing campaigns for Irish products in Japan.

Track record

5 awards · 5 winners
Open field

No single supplier dominates the field.

In professional services, BORD BIA IRISH FOOD BOARD has awarded 5 contracts to 5 suppliers.

Across professional services, the most active winners are REED SPECIALIST RECRUITMENT LIMITED, KPMG LLP, Hays Specialist Recruitment Ltd — the field to beat, or your route in as a partner.

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