Media and presentation skills training for local government leaders

The Local Government Association (LGA) seeks a supplier to deliver high-quality media and presentation training for councillors and communications teams across England and Wales. Training should be tailored to participants with varying experience levels, from beginners to advanced practitioners, and delivered in multiple formats including one-to-one sessions, group workshops, and refresher courses. The training must equip participants to communicate confidently and effectively in broadcast and print media on behalf of the LGA and their local authorities. Key requirements include: assessing individual needs and skill gaps; teaching participants to embed key messages and narratives into their delivery; building confidence in front of cameras; helping LGA representatives distinguish between their personal views and their official capacity; and ensuring participants understand the purpose and strategy behind media interviews. Training should be based on modern communications trends and best practice relevant to local government issues including social care, public health, finance, and devolution. Suppliers should demonstrate expertise in coaching senior leaders and elected officials to speak persuasively to the media while maintaining message discipline and political awareness.