BBC Audience Intelligence and Social Listening Platform

The BBC is seeking a strategic partner to provide a comprehensive audience intelligence and social listening platform that enables deeper understanding of public discourse, audience behaviours, and cultural trends across digital channels. The solution must combine social listening, search intelligence, influencer analysis, audience segmentation, and AI-powered insights within an integrated platform. Key Requirements: - Real-time monitoring and analysis of conversations across multiple digital sources (social media, search platforms, online communities, user-generated content) - Advanced audience intelligence and segmentation based on demographics, interests, behaviours, locations, attitudes, and cultural characteristics - Trend identification, sentiment tracking, campaign performance measurement, and influencer/community influence analysis - Integration of social data with search behaviour insights for holistic audience understanding - AI and advanced analytics capabilities for automated insight generation, trend forecasting, sentiment analysis, and risk/opportunity identification - Robust reporting, dashboarding, and visualisation tools for diverse organisational users - Strong data governance, security, and privacy controls with full UK GDPR compliance - Support for multilingual analysis and international audience monitoring - Integration capability with existing BBC systems and analytics environments The successful supplier will deliver a future-focused solution that strengthens BBC's audience intelligence capabilities, supports evidence-based editorial and marketing decisions, and enables deeper understanding of audiences in an evolving digital landscape.