Destination Marketing Services for Ireland in New Zealand

Tourism Ireland's Sydney office is seeking a qualified supplier to provide destination marketing and general sales agency services in New Zealand. The successful contractor must maintain an operational base in one of New Zealand's major cities—Auckland, Wellington, or Christchurch—and will work collaboratively with Tourism Ireland's Sydney team to promote Ireland as a tourism destination and drive visitor arrivals to the island. Key responsibilities include developing and implementing marketing strategies to increase consumer awareness and interest in Ireland as a travel destination. The initial contract period is three years, with Tourism Ireland retaining the option to extend annually for up to two additional years, subject to satisfactory performance and budget review. The contract will be subject to a six-month probationary evaluation period, with the engagement commencing in early 2024. Interested suppliers should review the complete Request for Tender (RFT) documentation available for download at www.etenders.gov.ie for detailed requirements, evaluation criteria, and submission instructions.