Visitor and Member Experience Research Programs

Forestry England seeks a research partner to design, deliver, and report on three ongoing research programs to measure visitor and member satisfaction: A. Seasonal Visitor Experience Surveys: Conduct face-to-face interviews at least three times annually across 27 forest centres throughout England to capture seasonal visitor experiences and feedback. B. Marketing Trail Evaluation Survey: Perform annual face-to-face fieldwork at 16 forest centres to evaluate the effectiveness of marketing trail initiatives and gather visitor responses. C. Online Member Survey: Administer annual online surveys to current members, recently lapsed members, and both national and local membership levels to track member satisfaction and engagement. The successful partner will be responsible for survey design, fieldwork coordination, data collection, analysis, and comprehensive reporting for all three programs on an ongoing basis.