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    ContractsDigital Experience Analytics Platform for Website Optimization
    Awarded contract

    Digital Experience Analytics Platform for Website Optimization

    Awarded
    £129.9k
    Published 23 Oct 2026

    Implement a digital experience analytics platform with session replay, heatmapping, and journey analysis capabilities to optimize the redesigned Nest website and improve user engagement.

    🇬🇧United Kingdom· LondonPublished 23 Oct 2026· 2 weeks agoviaFind a Tender
    Awarded
    £129.9k
    Published 23 Oct 2026

    Decision brief

    4 fields
    • Contract value
      £129,860
      Pounds sterling
    • Closing date
      Not published
      No closing date published
    • Sector
      IT & Software
      Browse related listings
    • Location
      🇬🇧United Kingdom
      London

    Suppliers

    1 supplier
    • CS
      CONTENT SQUARE LTD
    Lead contractor

    Lifecycle

    Awarded

    Contract awarded. Originally published 2 weeks ago.

    23 October 2026
    Awarded — no open tender advertised

    Brief

    The Nest website is undergoing a strategic redesign to improve user engagement and conversion rates. This opportunity seeks a digital tracking and analytics tool to fill a critical gap in understanding user behavior on the website. The solution must provide visual behavioral insights through session replay and heatmapping capabilities, enable journey-level analysis across multiple pages and devices, and offer friction diagnostics at the interaction level. The selected tool must integrate seamlessly with existing analytics platforms such as Google Analytics, Kameleon, and A/B testing solutions. The primary objective is to empower the Creative Services and operational design teams with granular, user-level data to optimize user journeys, reduce drop-off points, improve content engagement, and enhance overall conversion performance across key pathways.

    Track record

    2 awards · 2 winners
    Thin record

    Only 2 prior awards here — too little to read.

    In it software, Nest Corporation has awarded 2 contracts to 2 suppliers.

    Who wins here
    1. WILLIS TOWERS WATSON1× · 50%
    2. CONTENT SQUARE LTD1× · 50%

    Across it software, the most active winners are SOFTCAT PLC, PHOENIX SOFTWARE LTD, CIVICA UK LIMITED — the field to beat, or your route in as a partner.

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    Take action
    View on sourceFind a Tender

    Award notice and full record on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-066482

    Your fit

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    NC
    Buyer
    Nest Corporation
    Sector
    IT & Software