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    ContractsPublic Health Audience Profiling and Campaign Planning Tool
    Awarded contract

    Public Health Audience Profiling and Campaign Planning Tool

    Awarded
    £22.3k
    Published 4 Sept 2026

    DHSC seeks a planning tool subscription to build audience profiles and optimize public health campaign targeting strategies for improved health outcomes.

    🇬🇧United Kingdom· LondonPublished 4 Sept 2026· 1 months agoviaFind a Tender
    Awarded
    £22.3k
    Published 4 Sept 2026

    Decision brief

    4 fields
    • Contract value
      £22,250
      Pounds sterling
    • Closing date
      Not published
      No closing date published
    • Sector
      Professional Services
      Browse related listings
    • Location
      🇬🇧United Kingdom
      London

    Suppliers

    1 supplier
    • YO
      YouGov
    Lead contractor

    Lifecycle

    Awarded

    Contract awarded. Originally published 1 months ago.

    4 September 2026
    Awarded — no open tender advertised

    Brief

    The Department of Health and Social Care (DHSC), Office for Health Improvement and Disparities (OHID) seeks a subscription-based planning tool to create detailed UK audience profiles and support evidence-based campaign and media targeting strategies. The tool will enable DHSC to better understand population segments, optimize public health messaging, and allocate resources more effectively to improve health outcomes. Suppliers should be prepared to demonstrate capabilities in audience segmentation, data analysis, campaign planning functionality, and integration with existing systems. The solution should support strategic decision-making for public health initiatives across England.

    Track record

    11 awards · 10 winners
    Open field

    No single supplier dominates the field.

    In professional services, Department of Health & Social Care has awarded 11 contracts to 10 suppliers.

    Who wins here
    1. YouGov2× · 18%
    2. Four Communications Ltd1× · 9%
    3. WAVEMAKER LIMITED1× · 9%
    4. Hanbury Strategy1× · 9%
    5. IPSOS MARKET RESEARCH LIMITED1× · 9%
    6. RAND EUROPE COMMUNITY INTEREST COMPANY1× · 9%

    +4 more suppliers

    Across professional services, the most active winners are REED SPECIALIST RECRUITMENT LIMITED, PROMAR INTERNATIONAL, KPMG LLP — the field to beat, or your route in as a partner.

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    Take action
    View on sourceFind a Tender

    Award notice and full record on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-06f26e

    Your fit

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    DH
    Buyer
    Department of Health & Social Care
    Sector
    Professional Services