Marketing Manchester Core Funding 2026-27

GMCA is providing Marketing Manchester with £3,157,000 to deliver core marketing and promotional activities for the 2026-27 financial year. Marketing Manchester is Greater Manchester's official regional marketing agency, responsible for promoting the city-region nationally and internationally as a destination for visitors, students, businesses, and investors. The organization operates as the official tourist board, Manchester Convention Bureau, and holds VisitEngland Local Visitor Economy Partnership status. This funding supports strategic marketing and communications activity across three key areas: visitor economy promotion to increase tourism and events; business investment attraction aligned with Greater Manchester's frontier sectors and MIDAS inward investment goals; and coordinated regional brand positioning. Marketing Manchester works collaboratively with public and commercial partners to deliver the GM Visitor Economy Strategy, support the Manchester Accommodation Business Improvement District, facilitate international missions, and promote capital investment opportunities. The program directly supports Greater Manchester's International Strategy, Local Industrial Strategy, and broader Greater Manchester Strategy objectives.