Smokefree Generation Health Promotion Campaign Management and Delivery 2026-27

This opportunity is for a supplier to develop, deliver, and evaluate two distinct multi-channel health promotion campaigns promoting smoking cessation services across Birmingham in 2026-27. The supplier will manage the complete programme lifecycle including campaign strategy, media buying, and coordination across all delivery channels. Key responsibilities include: developing detailed campaign plans for summer and winter campaigns with aligned messaging and creative assets; providing regular progress updates and managing stakeholder meetings; negotiating and securing media space across paid social media, digital, local and community radio, outdoor advertising, and other relevant channels; ensuring all activities align with Birmingham City Council's strategic priorities and brand guidelines; and preparing content for delivery partners meeting technical specifications. The campaigns should target key objectives: increasing awareness of local stop smoking services, encouraging residents to seek quit-smoking information, and applying psychological and social insights to shape effective messaging. The supplier will act as the central coordination point, managing risks and ensuring smooth delivery across all campaign phases from development through to deployment and evaluation.