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BidSonar is an independent index of public-sector opportunities. We aggregate data from official sources and are not affiliated with any procurement body. Data is licensed under the Open Government Licence v3.0 and the EU TED reuse notice.

    ContractsStudent Recruitment Campaign Planning and Delivery Services
    Awarded contract

    Student Recruitment Campaign Planning and Delivery Services

    Awarded
    £1.4m
    Published 18 Sept 2026

    Contractor needed to plan and deliver data-driven student recruitment campaigns using performance marketing and AI tools for domestic and international audiences.

    🇬🇧United Kingdom· ScotlandPublished 18 Sept 2026· 1 month agoviaFind a Tender
    Awarded
    £1.4m
    Published 18 Sept 2026

    Decision brief

    4 fields
    • Contract value
      £1,370,331
      Pounds sterling
    • Closing date
      Not published
      No closing date published
    • Sector
      Professional Services
      Browse related listings
    • Location
      🇬🇧United Kingdom
      Scotland

    Suppliers

    1 supplier
    • PE
      PENNA PLC
    Lead contractor

    Lifecycle

    Awarded

    Contract awarded. Originally published 1 month ago.

    18 September 2026
    Awarded — no open tender advertised

    Brief

    The University seeks a contractor to develop and execute performance-driven student recruitment campaigns across domestic and international markets. The selected agency must demonstrate proven expertise in higher education sector strategy, performance marketing, and media buying. Key requirements include: proficiency with AI-powered campaign planning and organization tools; transparent measurement and conversion tracking across all digital platforms; and the ability to deliver measurable recruitment solutions with demonstrated ROI. The contractor will be responsible for campaign strategy development, implementation, media planning and buying, performance analysis, and reporting. Experience working with universities and understanding of student recruitment marketing best practices is essential.

    Track record

    1 award · 1 winner
    Thin record

    Only 1 prior award here — too little to read.

    In professional services, Glasgow Caledonian University has awarded 1 contract to 1 supplier.

    Who wins here
    1. PENNA PLC1× · 100%

    Across professional services, the most active winners are REED SPECIALIST RECRUITMENT LIMITED, PROMAR INTERNATIONAL, KPMG LLP — the field to beat, or your route in as a partner.

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    Take action
    View on sourceFind a Tender

    Award notice and full record on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-0615ce

    Your fit

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    This went to PENNA PLC. Sonar reads Glasgow Caledonian University's work like this against your business — who holds it, and whether you could compete or partner next time.

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    GC
    Buyer
    Glasgow Caledonian University
    Sector
    Professional Services