Communications Campaign to Promote Irish Language Learning in English-Medium Schools

This opportunity seeks a creative communications agency to develop and execute a comprehensive campaign promoting Irish language learning across English-medium educational settings. The campaign will target primary and post-secondary school pupils, teachers, student teachers, parents, and higher education institutions, emphasizing the cultural, linguistic, social, professional, and economic benefits of learning Irish. Key Deliverables: • Strategic communications plan identifying key messages, target audiences, and delivery channels for English-medium schools and higher education institutions • Multi-channel campaign with audiovisual and supporting materials suitable for educational environments • Series of high-quality short videos showcasing authentic pupil and student perspectives, featuring real-life opportunities (careers, social connections, cultural participation) from primary through post-secondary progression • Additional campaign materials including social media content, digital educator toolkits, posters, interactive web-based content, and potential school engagement events The successful agency will raise awareness of Irish as a core cultural element, positively influence attitudes toward learning Irish, and create age-appropriate, accessible materials that demonstrate tangible benefits for all learners regardless of background. The project includes planning and research, creative development, production, campaign rollout, and evaluation phases with timelines to be negotiated upon appointment.