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    ContractsACORN Geodemographics Tool
    Awarded contract

    ACORN Geodemographics Tool

    Awarded
    £77.2k
    Published 1 Oct 2026

    Geodemographic profiling and consumer segmentation tool available through Government Procurement Services G Cloud 14 framework for public sector organizations.

    🇬🇧United KingdomPublished 1 Oct 2026· 1 month agoviaContracts Finder
    Awarded
    £77.2k
    Published 1 Oct 2026

    Decision brief

    4 fields
    • Contract value
      £77,217
      Pounds sterling
    • Tender closed
      25 Sept 2026
      1 month ago
    • Sector
      IT & Software
      Browse related listings
    • Location
      🇬🇧United Kingdom

    Suppliers

    1 supplier
    • CA
      CACI LIMITED
    Lead contractor

    Lifecycle

    Awarded

    Contract awarded. Originally published 1 month ago.

    1 Oct 2026Today25 Sept 2026

    Brief

    ACORN Geodemographics Tool is a data classification and segmentation solution available through the Government Procurement Services G Cloud 14 framework (RM1557.14). This tool provides geodemographic profiling and consumer classification capabilities to help organizations understand and analyze population characteristics, behaviors, and market segments based on geographic and demographic data. The solution is suitable for government agencies and public sector organizations seeking market research, customer insight, or population analysis tools through approved government procurement channels.

    Track record

    11 awards · 11 winners
    Open field

    No single supplier dominates the field.

    In it software, WIRRAL BOROUGH COUNCIL has awarded 11 contracts to 11 suppliers.

    Who wins here
    1. TTEC Consulting (UK) Limited1× · 9%
    2. CIVICA UK LIMITED1× · 9%
    3. Heywood Limited1× · 9%
    4. WEBCURL LIMITED1× · 9%
    5. Locata Housing Services Limited1× · 9%
    6. Chevin Fleet Solutions1× · 9%

    +5 more suppliers

    Across it software, the most active winners are SOFTCAT PLC, PHOENIX SOFTWARE LTD, INSIGHT DIRECT UK LIMITED — the field to beat, or your route in as a partner.

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    Take action
    View on sourceContracts Finder

    Award notice and full record on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    contractsfinder.service.gov.uk
    Record ID
    99a260e6-6622-46cf-b90b-13f214a88d47-916104

    Your fit

    Could you win the next one?

    This went to CACI LIMITED. Sonar reads WIRRAL BOROUGH COUNCIL's work like this against your business — who holds it, and whether you could compete or partner next time.

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    WB
    Buyer
    WIRRAL BOROUGH COUNCIL
    Sector
    IT & Software