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BidSonar is an independent index of public-sector opportunities. We aggregate data from official sources and are not affiliated with any procurement body. Data is licensed under the Open Government Licence v3.0 and the EU TED reuse notice.

    ContractsTransport for Wales Brand Strategy and Governance Support
    Awarded contract

    Transport for Wales Brand Strategy and Governance Support

    Awarded
    £6m
    Published 14 Jul 2026

    Transport for Wales seeks a strategic brand agency to develop, govern, and activate its distinctive multimodal brand identity across all customer touchpoints.

    🇬🇧United Kingdom· WalesPublished 14 Jul 2026· 3 months agoviaFind a Tender
    Awarded
    £6m
    Published 14 Jul 2026

    Decision brief

    4 fields
    • Contract value
      £6,000,000
      Pounds sterling
    • Closing date
      Not published
      No closing date published
    • Sector
      Professional Services
      Browse related listings
    • Location
      🇬🇧United Kingdom
      Wales

    Suppliers

    1 supplier
    • US
      Uned Studio
    Lead contractor

    Lifecycle

    Awarded

    Contract awarded. Originally published 3 months ago.

    14 July 2026
    Awarded — no open tender advertised

    Brief

    Transport for Wales (TfW) is seeking a strategic Brand Guardianship agency to develop, manage, and elevate its multimodal, bilingual brand identity. The successful supplier will provide expert strategic leadership and creative direction to strengthen TfW's brand presence across all physical and digital channels, ensuring consistency and measurable impact. This role is critical as TfW works toward becoming Wales' preferred transport operator. The agency will deliver: strategic brand direction and innovation; branded customer experience design; brand governance, standards and compliance; creative development and activation campaigns; and strategic insights through cross-organisational collaboration. The supplier should have demonstrated expertise in managing complex, multi-platform brand strategies, particularly within the transport or public sector, and understand the unique requirements of bilingual brand communication in Welsh and English.

    Track record

    1 award · 1 winner
    Thin record

    Only 1 prior award here — too little to read.

    In professional services, Transport for Wales has awarded 1 contract to 1 supplier.

    Who wins here
    1. Uned Studio1× · 100%

    Across professional services, the most active winners are REED SPECIALIST RECRUITMENT LIMITED, KPMG LLP, PROMAR INTERNATIONAL — the field to beat, or your route in as a partner.

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    Take action
    View on sourceFind a Tender

    Award notice and full record on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-05efd6

    Your fit

    Could you win the next one?

    This went to Uned Studio. Sonar reads Transport for Wales's work like this against your business — who holds it, and whether you could compete or partner next time.

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    TF
    Buyer
    Transport for Wales
    Sector
    Professional Services