Market Research Services - Irish Language Audience Survey for TG4 and RTÉ Raidió na Gaeltachta

TG4 and RTÉ Raidió na Gaeltachta seek a contractor to establish and operate a viewer and listener panel conducted in Irish. The research aims to understand viewing and listening habits, content preferences, satisfaction levels, and audience perceptions among Irish language speakers across the island of Ireland. Lot 1 covers both organizations' audiences, while Lot 2 (TG4 only) focuses on measuring Cúla4's children's audience. The panel must begin reporting by 1 January 2027. Tenderers may propose standalone or combined solutions and are encouraged to suggest best practices for measuring younger audiences. The selected contractor will gather and analyze audience insights on behalf of both organizations.