Marketing and Communications Support for Volunteer Recruitment Campaign

The Valuation Tribunal Service (VTS) is seeking costed proposals to develop and deliver a marketing campaign to increase volunteer applications for February 2027, with a focus on attracting people from non-legal professional backgrounds. Phase 1 - Campaign Development and Delivery (November 2026 to January 2027): Develop a comprehensive marketing strategy including: research with current members and staff; brand identity and campaign design; marketing materials (case studies, website content, social media assets, videos, brochures); social media channel advice and implementation; a detailed communications plan targeting specific audience groups; and accessibility compliance with Government standards. Establish measurement frameworks to track campaign impact. Build internal staff capability to manage future recruitment communications. Key Phase 1 milestones: - Mid-November 2026: Communications plan - End November/early December 2026: Case studies and marketing materials - Early December 2026: Website and social media updates - December 2026/January 2027: Launch wider marketing activity - March 2027: Impact measurement report and capability handover Phase 2 - Evaluation and Future Recommendations (March 2027): Evaluate the effectiveness of the Phase 1 campaign approach and provide recommendations for future volunteer recruitment marketing. Broader organizational communications recommendations are also welcome. Key Phase 2 milestone: - March 2027: Lessons learned report and recommendations for future organizational communications approach Desired outcome: Increased applications from non-legal professionals to the February 2027 volunteer recruitment exercise.