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    ContractsCycling Hero Films Production
    Awarded contract

    Cycling Hero Films Production

    Awarded
    £300k
    Published 6 Oct 2026

    Produce two branded hero films focused on destination and cycling content with associated creative assets for the Cymru Wales marketing campaign.

    🇬🇧United Kingdom· WalesPublished 6 Oct 2026· TodayviaFind a Tender
    Awarded
    £300k
    Published 6 Oct 2026

    Decision brief

    4 fields
    • Contract value
      £300,000
      Pounds sterling
    • Closing date
      Rolling
      No closing date published
    • Sector
      Media & Communications
      Browse related listings
    • Location
      🇬🇧United Kingdom
      Wales

    Suppliers

    2 suppliers
    • SS
      Storm and Shelter
    Lead contractor
  1. AT
    Atebol
    Consortium partner
  2. Lifecycle

    Awarded

    Contract awarded. Originally published today.

    6 October 2026
    Awarded — no open tender advertised

    Brief

    Mini-competition under the Cymru Wales brand marketing Lot 2 Framework agreement (C100/2026/2027) seeking production of two separate content packages: (1) Destination first hero film with associated assets, and (2) Cycling first film with associated assets. The client will provide campaign creative direction and draft scripts. Suppliers should submit responses detailing their visual direction, creative approach, and production methodology for both content requirements.

    Track record

    3 awards · 3 winners
    Open field

    No single supplier dominates the field.

    In this category, Llywodraeth Cymru / Welsh Government has awarded 3 contracts to 3 suppliers.

    Who wins here
    1. Swim Wales1× · 33%
    2. Storm and Shelter1× · 33%
    3. Royal Welsh Agricultural Society (RWAS)1× · 33%

    Across this category, the most active winners are MAGNA VITAE, WILLMOTT DIXON CONSTRUCTION LIMITED, TRIGGER PRODUCTIONS LTD — the field to beat, or your route in as a partner.

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    Take action
    View on sourceFind a Tender

    Award notice and full record on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-078209

    Your fit

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    This went to Storm and Shelter. Sonar reads Llywodraeth Cymru / Welsh Government's work like this against your business — who holds it, and whether you could compete or partner next time.

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    LC
    Buyer
    Llywodraeth Cymru / Welsh Government
    Sector
    Media & Communications