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    ContractsLoyalty Scheme Service Provider for HRI Racecourses
    Closed contract

    Loyalty Scheme Service Provider for HRI Racecourses

    Tender closed
    25 Sept 2026
    5 weeks ago

    HRI Racecourses Ltd invites proposals from qualified service providers to deliver and manage a customer loyalty scheme for racecourse operations.

    🇮🇪Ireland· Eastern & MidlandPublished 25 Aug 2026· 2 months agoviaeTenders Ireland
    Tender closed
    25 Sept 2026
    5 weeks ago
    Tender deadline passed on 25 Sept 2026.

    Decision brief

    4 fields
    • Contract value
      Not disclosed
      Source did not declare a figure
    • Tender closed
      25 Sept 2026
      1 month ago
    • Sector
      Professional Services
      Browse related listings
    • Location
      🇮🇪Ireland
      Eastern & Midland

    Lifecycle

    Closed

    Tender closed on 25 Sept 2026. Awaiting award.

    25 Aug 2026Today25 Sept 2026

    Brief

    HRI Racecourses Ltd is seeking a service provider to design, develop, and operate a comprehensive loyalty scheme. The scheme should engage racecourse customers, increase attendance frequency, and drive repeat business through rewards and member benefits. Qualified suppliers should have demonstrated experience in loyalty program management, customer data analytics, and the ability to integrate with existing ticketing and point-of-sale systems. The service provider will be responsible for program administration, member communications, performance reporting, and ongoing optimization of the loyalty scheme.

    Track record

    2 awards · 2 winners
    Open panel

    Mostly framework call-offs rather than head-to-head competition.

    In professional services, HORSE RACING IRELAND HRI has awarded 2 contracts to 2 suppliers.

    Who wins here
    1. Havas Media1× · 50%
    2. I-Tech Productions LTD1× · 50%

    Across professional services, the most active winners are REED SPECIALIST RECRUITMENT LIMITED, PROMAR INTERNATIONAL, KPMG LLP — the field to beat, or your route in as a partner.

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    Take action
    View on sourceeTenders Ireland

    Original closed notice on the publisher's site

    Publisher
    Office of Government Procurement
    Licence
    CC-BY 4.0
    Source
    etenders.gov.ie
    Record ID
    8915060

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    HR
    Buyer
    HORSE RACING IRELAND HRI
    Sector
    Professional Services