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    ContractsUK Tax Education Needs Research
    Awarded contract

    UK Tax Education Needs Research

    Awarded
    £184.9k
    Published 17 Jul 2026

    Research to identify and segment UK adults by their tax education needs using demographic, behavioral, and attitudinal data.

    🇬🇧United KingdomPublished 17 Jul 2026· 1 months agoviaContracts Finder
    Awarded
    £184.9k
    Published 17 Jul 2026

    Decision brief

    4 fields
    • Contract value
      £184,942
      Pounds sterling
    • Tender closed
      26 May 2026
      3 months ago
    • Sector
      Research & Innovation
      Browse related listings
    • Location
      🇬🇧United Kingdom

    Suppliers

    1 supplier
    • IM
      IPSOS MORI
    Lead contractor

    Lifecycle

    Awarded

    Contract awarded. Originally published 1 months ago.

    17 Jul 2026Today26 May 2026

    Brief

    This research project seeks to segment the UK adult population based on their tax education requirements, analyzing key demographic characteristics, existing tax knowledge levels, attitudes toward tax, and financial behaviors. The objective is to identify distinct population groups with similar tax education needs to inform targeted education and communication strategies. Suppliers should propose methodologies for data collection, segmentation analysis, and insights that will help develop tailored tax education programs for different audience groups.

    Track record

    4 awards · 3 winners
    Open field

    No single supplier dominates the field.

    In research innovation, H M REVENUE CUSTOMS has awarded 4 contracts to 3 suppliers.

    Who wins here
    1. IPSOS MARKET RESEARCH LIMITED2× · 50%
    2. WOODNEWTON ASSOCIATES LIMITED1× · 25%
    3. IPSOS MORI1× · 25%

    Across research innovation, the most active winners are IPSOS MARKET RESEARCH LIMITED, WSP UK LIMITED, IFF RESEARCH LIMITED — the field to beat, or your route in as a partner.

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    Take action
    View on sourceContracts Finder

    Award notice and full record on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    contractsfinder.service.gov.uk
    Record ID
    b0531d3a-db49-4ca9-a6bd-ce43a4c19a8f-906837
    HM
    Buyer
    H M REVENUE CUSTOMS
    Sector
    Research & Innovation