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    ContractsAudience Segmentation Update
    Awarded contract

    Audience Segmentation Update

    Awarded
    £30k
    Published 12 Feb 2026

    Historic England is seeking a qualified agency to update its audience segmentation system, which was last refreshed in 2021. This system is crucial for enhancing public engagement and communication strategies within the organization. The updated segments will reflect current societal trends and alig

    🇬🇧United KingdomPublished 12 Feb 2026· 7 months agoviaContracts Finder
    Awarded
    £30k
    Published 12 Feb 2026

    Decision brief

    4 fields
    • Contract value
      est.£30,000
      Pounds sterling
    • Tender closed
      16 Jan 2026
      8 months ago
    • Sector
      Professional Services
      Browse related listings
    • Location
      🇬🇧United Kingdom

    Suppliers

    1 supplier
    • MH
      MORRIS HARGREAVES MCINTYRE
    Lead contractor

    Lifecycle

    Awarded

    Contract awarded. Originally published 7 months ago.

    12 Feb 2026Today16 Jan 2026

    Brief

    Historic England is seeking a qualified agency to update its audience segmentation system, which was last refreshed in 2021. This system is crucial for enhancing public engagement and communication strategies within the organization. The updated segments will reflect current societal trends and align with the Government Communication Service (GCS) principles for effective communication and behavioral insights. The selected agency will be responsible for refreshing the data that informs these segments, ensuring they are relevant and useful for both Historic England and other arts, culture, and heritage organizations that utilize this tool for inclusive audience engagement. The total budget for this project is £30,000, and the deadline for proposals is January 16, 2026.

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    View on sourceContracts Finder

    Award notice and full record on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    contractsfinder.service.gov.uk
    Record ID
    85a4dc40-3106-4cf3-b0fa-3c46efd6cb30
    HE
    Buyer
    HISTORIC ENGLAND LIMITED
    Sector
    Professional Services