Marketing and Advertising Services for a Sustainability Campaign in Belgium and Germany

The Flemish Centre for Agro- and Fisheries Marketing (VLAM) is seeking to develop a campaign highlighting the sustainability initiatives of the Belgian meat sector for audiences in Flanders and Germany. This campaign will be a public relations initiative that includes paid media components. The goal is to showcase the sustainability efforts of the meat sector, communicating in a clear, honest, and trustworthy manner. Our messaging will be grounded in scientific data and supported by experiences and testimonials from the industry. The target audience includes consumers in Flanders and a B2B audience of retail, wholesale, and food service sectors in Germany. This public contract involves creating a cohesive graphic concept and branding for the campaign, along with designing and producing various communication materials for both regions, which will be utilized across different channels. The estimated value of the contract is €210,000, excluding VAT. Note that media purchases and the public relations strategy are not included in this contract.