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    ContractsMarketing Services Framework - Market Engagement
    Open tender

    Marketing Services Framework - Market Engagement

    Contract value
    £12m
    Published 23 Jul 2026

    Yorkshire Water is seeking supplier input to shape a new Marketing Services Framework covering marketing, communications, brand, digital, media and customer engagement services.

    🇬🇧United Kingdom· Yorkshire and the HumberPublished 23 Jul 2026· 2 months agoviaFind a Tender
    Contract value
    £12m
    Published 23 Jul 2026

    Decision brief

    4 fields
    • Contract value
      £12,000,000indicative
      Pounds sterling
    • Closing date
      Rolling
      No closing date published
    • Sector
      Professional Services
      Browse related listings
    • Location
      🇬🇧United Kingdom
      Yorkshire and the Humber

    Lifecycle

    Open

    Open tender — no closing date published. Opened 2 months ago.

    23 July 2026
    Open tender · no closing date published

    Brief

    Yorkshire Water is undertaking Preliminary Market Engagement (PME) to inform the development of a Marketing Services Framework that will provide access to specialist marketing, communications, brand, digital, media, and customer engagement services across the organisation. Yorkshire Water is seeking input from suppliers with relevant experience to help shape the scope, structure, and delivery model of this framework. This is an opportunity to influence how the framework will be designed and delivered. Key areas of interest include: • Specialist marketing and communications services • Brand and digital marketing support • Media planning and management • Customer engagement solutions • Related marketing support services Yorkshire Water aims to understand current market capability, assess supplier capacity, explore innovative service delivery approaches, and ensure the framework meets future business needs. Suppliers are invited to express interest in participating in early market discussions. Feedback will be used to validate the proposed approach, inform service areas (lots) and contracting considerations, and support development of the full procurement strategy. Please note: This engagement is for information-gathering purposes only and does not constitute a formal call for competition, procurement exercise, or any commitment to procure services.

    Track record

    2 awards · 2 winners
    Open panel

    Mostly framework call-offs rather than head-to-head competition.

    In professional services, YORKSHIRE WATER SERVICES LIMITED has awarded 2 contracts to 2 suppliers.

    Who wins here
    1. ACCENT MARKETING AND RESEARCH LIMITED1× · 50%
    2. SEC WATCHDOG LIMITED1× · 50%

    Across professional services, the most active winners are REED SPECIALIST RECRUITMENT LIMITED, PROMAR INTERNATIONAL, KPMG LLP — the field to beat, or your route in as a partner.

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    Take action
    View tender on sourceFind a Tender

    Full notice and submission process on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-06d1fa

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    YW
    Buyer
    YORKSHIRE WATER SERVICES LIMITED
    Sector
    Professional Services