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    ContractsMarket Research Services for Customer Feedback and Marketing Evaluation
    Awarded contract

    Market Research Services for Customer Feedback and Marketing Evaluation

    Awarded
    £1.2m
    Published 3 Nov 2026

    Deliver market research and customer insights services for Transport for London's customer feedback and advertising effectiveness programmes.

    🇬🇧United Kingdom· LondonPublished 3 Nov 2026· TodayviaFind a Tender
    Awarded
    £1.2m
    Published 3 Nov 2026

    Decision brief

    4 fields
    • Contract value
      £1,194,110
      Pounds sterling
    • Closing date
      Not published
      No closing date published
    • Sector
      Research & Innovation
      Browse related listings
    • Location
      🇬🇧United Kingdom
      London

    Suppliers

    1 supplier
    • IM
      IPSOS MORI UK LIMITED
    Lead contractor

    Lifecycle

    Awarded

    Contract awarded. Originally published today.

    3 November 2026
    Awarded — no open tender advertised

    Brief

    Transport for London (TfL) seeks market research services to support its Customer Pulse and Advertising & Marketing Evaluation programmes. The successful supplier will deliver comprehensive market research services including: online survey design and fieldwork, data analysis and reporting, and actionable insights. The work will measure customer perceptions of TfL services, track customer behaviours, and evaluate the effectiveness of marketing campaigns. This is an opportunity for research organisations with expertise in transport, public services, or customer experience to support TfL's evidence-based decision making.

    Track record

    9 awards · 8 winners
    Open field

    No single supplier dominates the field.

    In research innovation, TRANSPORT FOR LONDON has awarded 9 contracts to 8 suppliers.

    Who wins here
    1. IPSOS MORI UK LIMITED2× · 22%
    2. USEFUL SIMPLE GROUP LIMITED1× · 11%
    3. ROBERT BOSCH LIMITED1× · 11%
    4. REGEN SW1× · 11%
    5. ATKINSRÉALIS PPS LIMITED1× · 11%
    6. PA CONSULTING SERVICES LIMITED1× · 11%

    +2 more suppliers

    Across research innovation, the most active winners are IPSOS MARKET RESEARCH LIMITED, WSP UK LIMITED, IFF RESEARCH LIMITED — the field to beat, or your route in as a partner.

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    Take action
    View on sourceFind a Tender

    Award notice and full record on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-079657

    Your fit

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    TF
    Buyer
    TRANSPORT FOR LONDON
    Sector
    Research & Innovation