Advertising Campaign Services for Varna, Bulgaria

The contract involves organizing and executing an advertising campaign to promote Varna as a tourist destination in several federal provinces of Germany. The campaign aims to increase awareness and improve the image of Varna, stimulate early sales of tourist packages, and boost the number of trips to Varna during the summer season. Key tasks include: 1. Providing advertising spaces, both owned and acquired, for the campaign across various offline and online channels; 2. Planning the campaign's timeline, scope, communication channels, target audience, and products/services; 3. Creating a creative concept that includes designing advertising messages and materials that highlight Varna's advantages and appeal to the targeted audience; 4. Implementing the campaign, which includes setting up and monitoring advertising materials, optimizing as needed; 5. Reporting on the campaign's progress, including interim reports on activities, achieved goals, and results based on key performance indicators. Varna is to be presented as a competitive destination with high potential, showcasing its seaside resorts, natural resources, cultural and historical attractions, gastronomy, and entertainment.