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    ContractsMarketing Services Framework Agreement
    Closed contract

    Marketing Services Framework Agreement

    Contract value
    £26.6m
    Closed 22 Jun 2026

    Transport for Wales is establishing a multi-lot marketing services framework to support brand development across digital, creative, evaluation, and experiential marketing disciplines.

    🇬🇧United Kingdom· WalesPublished 26 May 2026· 5 months agoviaFind a Tender
    Contract value
    £26.6m
    Closed 22 Jun 2026
    Tender deadline passed on 22 Jun 2026.

    Decision brief

    4 fields
    • Contract value
      est.£26,600,000
      Pounds sterling
    • Tender closed
      22 Jun 2026
      4 months ago
    • Sector
      Professional Services
      Browse related listings
    • Location
      🇬🇧United Kingdom
      Wales

    Lifecycle

    Closed

    Tender closed on 22 Jun 2026. Awaiting award.

    26 May 2026Today22 Jun 2026

    Brief

    Transport for Wales (TfW) seeks qualified suppliers to deliver comprehensive marketing services through a multi-lot framework agreement. This strategic procurement supports TfW's brand development during a critical growth phase, requiring expertise in accessible, bilingual, and multimodal transportation marketing. The framework is divided into four specialized lots: Lot 1 (Digital and Performance Marketing) for online campaigns and analytics; Lot 2 (Marketing Effectiveness and Evaluation) for campaign measurement and insights; Lot 3 (Creative and Advertising Campaigns) for concept development and creative execution; and Lot 4 (Events, Experimental and Brand Activation) for experiential marketing and brand engagement. Suppliers may bid for individual lots or multiple lots. This framework will enable TfW to maintain consistent, high-quality marketing delivery across channels while building a distinctive brand presence in the Welsh transportation sector.

    Track record

    1 award · 1 winner
    Thin record

    Only 1 prior award here — too little to read.

    In professional services, Transport for Wales has awarded 1 contract to 1 supplier.

    Who wins here
    1. Uned Studio1× · 100%

    Across professional services, the most active winners are REED SPECIALIST RECRUITMENT LIMITED, KPMG LLP, PROMAR INTERNATIONAL — the field to beat, or your route in as a partner.

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    Take action
    View on sourceFind a Tender

    Original closed notice on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-05efd7

    Track

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    TF
    Buyer
    Transport for Wales
    Sector
    Professional Services