Marketing Services Framework Agreement

Transport for Wales (TfW) seeks qualified suppliers to deliver comprehensive marketing services through a multi-lot framework agreement. This strategic procurement supports TfW's brand development during a critical growth phase, requiring expertise in accessible, bilingual, and multimodal transportation marketing. The framework is divided into four specialized lots: Lot 1 (Digital and Performance Marketing) for online campaigns and analytics; Lot 2 (Marketing Effectiveness and Evaluation) for campaign measurement and insights; Lot 3 (Creative and Advertising Campaigns) for concept development and creative execution; and Lot 4 (Events, Experimental and Brand Activation) for experiential marketing and brand engagement. Suppliers may bid for individual lots or multiple lots. This framework will enable TfW to maintain consistent, high-quality marketing delivery across channels while building a distinctive brand presence in the Welsh transportation sector.