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    ContractsCreative Marketing Services for Rail Network Customer Interfaces Merger
    Awarded contract

    Creative Marketing Services for Rail Network Customer Interfaces Merger

    Awarded
    £3m
    Published 10 Jul 2026

    DFTO seeks a creative marketing agency to develop brand strategy and customer experience framework for a rail network merger initiative.

    🇬🇧United Kingdom· LondonPublished 10 Jul 2026· 2 months agoviaFind a Tender
    Awarded
    £3m
    Published 10 Jul 2026

    Decision brief

    4 fields
    • Contract value
      £3,000,000
      Pounds sterling
    • Closing date
      Rolling
      No closing date published
    • Sector
      Professional Services
      Browse related listings
    • Location
      🇬🇧United Kingdom
      London

    Suppliers

    1 supplier
    • MS
      M&C SAATCHI (UK) LIMITED
    Lead contractor

    Lifecycle

    Awarded

    Contract awarded. Originally published 2 months ago.

    10 July 2026
    Awarded — no open tender advertised

    Brief

    DfT Operator Limited (DFTO) is seeking creative marketing services to support a Rail Network Customer Interfaces Merger initiative. The successful contractor will develop a comprehensive brand strategy and brand experience framework to guide the merger's customer-facing elements. This contract has been competed through the RM6124 Communications Marketplace. The scope includes creating strategic brand positioning, defining customer experience principles, and establishing visual and messaging guidelines for the merged rail network customer interfaces. Suppliers should have experience in brand development, stakeholder engagement, and delivering strategic frameworks for complex organizational change initiatives.

    Track record

    5 awards · 5 winners
    Open field

    No single supplier dominates the field.

    In professional services, DFT OPERATOR LIMITED has awarded 5 contracts to 5 suppliers.

    Who wins here
    1. VA Rail Limited1× · 20%
    2. Alchester HR Consulting Ltd1× · 20%
    3. M&C SAATCHI (UK) LIMITED1× · 20%
    4. Arthur D. Little Limited1× · 20%
    5. EVERSHEDS SUTHERLAND INTERNATIONAL LLP1× · 20%

    Across professional services, the most active winners are REED SPECIALIST RECRUITMENT LIMITED, KPMG LLP, Hays Specialist Recruitment Ltd — the field to beat, or your route in as a partner.

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    Take action
    View on sourceFind a Tender

    Award notice and full record on the publisher's site

    Publisher
    UK Cabinet Office
    Licence
    OGL v3.0
    Source
    find-tender.service.gov.uk
    Record ID
    ocds-h6vhtk-06c8ce
    DO
    Buyer
    DFT OPERATOR LIMITED
    Sector
    Professional Services