Advertising Services for Retirement Campaign

The purpose of this contract is to hire a creative agency to provide creative services and technical assistance for designing, executing, and producing an advertising and communication campaign for the Ministry of Inclusion, Social Security, and Migration. This campaign, titled 'New Retirement Options,' aims to inform workers nearing retirement about flexible transition options such as active, partial, and voluntary delayed retirement. The selected agency will be responsible for developing and implementing the campaign to effectively communicate these new retirement formulas to the public. This contract is necessary due to the lack of specialized in-house resources to carry out the creative advertising and information campaign.